Guys, I would like to have a serious conversation about subscribers being automatically removed from mailing lists in SmarterMail.
A few key points:
- It is a GOOD feature to drop subscribers after X number of delivery failures.
- In SmarterMail 15 domain admins could set X.
- In SmarterMail 16, domain admins can no longer control X. This is set at 3 delivery failures.
We have many customers that use SmarterMail 16 and establish mailing lists. Some of the customers never visit the mailing list settings again (I know bad) and are disappointed and call us to find out why some of their subscribers have dropped.
The immediate reaction is "please turn it off". This is the part I agree with them. Why isn't it turned off and kept off as default? I get all of the legal spam mumbo jumbo, but that would be more of the customer's liability versus the software provider.
In conclusion, I would like to see SmarterMail 16 never drop subscribers out-of-the-box. Then, as customers build mailing lists with hundreds and thousands of subscribers, they can opt to turn on such a function. My vote is cast!