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Mailing list -- unsubscribe
Question asked by Gary P - 11/18/2016 at 3:46 AM
Answered

I have set up a mailing list and use the #UnsubscibeLink# to generate an unsubscribe link in email message footer. This works perfect. 

However I have also set the option 'Send Unsubscribe Email' in the options.

If a subscriber receives an email and then decides to unsubscribe via the generated link it works and they are unsubscribed, and a message is displayed in the browser, however it does not send an unsubscribe email , which I thought would be useful (and the correct behaviour?) as we can send a final email confirming the unsubscription also with instructions on how to re-subscribe.

​Is this the correct behaviour, if so what is the purpose of the unsubscribe option?

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Employee Replied
Employee Post Marked As Answer
Hi Gary.  This is currently working as designed.  The "Send Unsubscribe Email" is sent when a member unsubscribes via Listserv command.  When clicking on the #UnsubscribeLink#, the member is given immediate notification that they're been unsubscribed.  I hope this helps.
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Matthew Shepard Replied
If you still want a confirmation e-mail to go out, you can create an event for e-mail notification of unsubscription found here: https://portal.smartertools.com/kb/a2801/create-an-event-for-mailing-list-subscribes-unsubcribes.aspx
And in the e-mail to field, you can use the #emailaddress# variable. I'm using smartermail version 16 though, not sure if those options are still there in earlier versions.
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Ishan Talathi Replied
Hi, Do we have any option to prevent user from unsubscribe? Actually we want to disable unsubscribe option for mailing list subscribers.
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Dylan Kwan Replied
Employee Post
Hello, Unfortunately, there is no way to disable the unsubscribe option for mailing list subscribers. The FTC requires that you tell your recipients how they can unsubscribe from future emails. 
Tell recipients how to opt out of receiving future marketing email from you. Your message must include a clear and conspicuous explanation of how the recipient can opt out of getting marketing email from you in the future. Craft the notice in a way that’s easy for an ordinary person to recognize, read, and understand. Creative use of type size, color, and location can improve clarity. Give a return email address or another easy Internet-based way to allow people to communicate their choice to you. You may create a menu to allow a recipient to opt out of certain types of messages, but you must include the option to stop all marketing messages from you. Make sure your spam filter doesn’t block these opt-out requests.
For more information on this, you can look up the CAN-SPAM Act which covers this.

I hope this helps.
Dylan Kwan System/Network Administrator SmarterTools Inc. www.smartertools.com
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Jay Dubb Replied
@Dylan Kwan, I don't believe CAN-SPAM applies to internal company messaging, so it's still well with reason to ask for a way for admins to prevent users from Unsubscribing.  I describe one reason here, where it's affecting the CEO's ability to broadcast messages to a company of over 1800 employees.



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