All,
Below is a copy of the email we sent to all customers about our upcoming price changes. (If you haven't received it yet, you will shortly.) Please understand that the email represents the complete discussion about why we are making the changes, and how we will continue looking for ways to keep costs low moving forward.
We understand that, for some customers, any price changes are unacceptable. However, we will not spend time repeatedly trying to justify these changes in the Community. Therefore, Threads related to the pricing changes will be removed, and if participants don't respect that, they may be removed as well.
We do not change our prices frequently, nor do we do it on a whim. When we do change prices it's only because we've carefully considered the alternatives. These changes are necessary in order for us to maintain the level of service, support, and continued product development that our customers expect.
Valued Customers and Partners,
For nearly three years, SmarterTools has worked to keep our pricing unchanged while absorbing the rising costs of inflation and doing everything possible to minimize its impact on our customers.
During that time, we’ve continued investing heavily in our products and services. SmarterTools products remain priced significantly below many of our competitors, in some cases MANY multiples cheaper. However, we continue to develop and provide some of the most advanced software in the industry. Just as importantly, we continue to provide support measured in hours, not the days or weeks that have become common elsewhere in our industry.
In order to continue providing the products, innovation, and level of support our customers expect from SmarterTools, while continuing to navigate the rise in costs across our business, we need to adjust pricing across a number of our offerings effective October 1, 2026. You can preview the changes via the new "Pricing Changes" page in My Account. Partners can view the upcoming changes using the "View Pricing Changes" button on their respective Pricing Tables.
We're Also Working to Reduce Your Costs
While many of our prices are increasing, we continue to look for ways to reduce your overall costs. One example is our work with companies like SpamFoo to consolidate multiple spam-protection solutions. Nearly 35% of our SmarterMail customers currently purchase both Cyren and Message Sniffer. With SpamFoo, these customers can receive significantly better spam protection while replacing multiple products with a single solution, resulting in meaningful savings. In addition, SpamFoo provides logical email classifications, similar to Google Labels, for FREE.
Looking Ahead
SmarterTools isn't a typical technology company trying to maximize what we can charge our customers. For more than 23 years, we've competed with some of the largest technology companies in the world while pricing our products substantially below our competitors. We've been able to do that because we genuinely believe in building great products, providing exceptional support, and helping our customers succeed.
We want SmarterTools to be here for the next 23 years, and well beyond. Doing that means continuing to invest in our products, our infrastructure, our people, and the service our customers depend on while making responsible decisions that keep the company strong for the long term.
We're not perfect, but we continually strive to be better. We truly appreciate the customers and partners who have been on this journey with us, whether you've been with SmarterTools for decades or joined us recently.
Thank you,
The SmarterTools Team